With an average of 16 years of experience, Pri-Med's management team is focused on opportunities to help clinicians improve patient outcomes through medical education.
Rick Watson has 25 years of experience leading high-performing teams in education, medical publishing, and consumer products. He joined Pri-Med in 2002 to help the company build a nationally recognized brand in continuing medical education while expanding research and analytics capabilities. Prior to becoming President in 2017, Rick was Pri-Med’s Chief Marketing Officer, where he focused on growing Pri-Med’s digital platform through live streaming programs, personalization tools, and expanded outcomes reporting capabilities. Rick began his career in investment banking, where he worked with public utilities and universities on their capital needs. He later held product management roles at Reebok and Spalding. Rick holds a BA and MBA from Dartmouth College.
Cristina is responsible for the planning, development, and implementation of Pri-Med’s marketing and communications strategy. Her team is focused on demand generation, increasing customer engagement, building partnerships, and creating new revenue opportunities. Previously, as Director of Digital Products she worked on relaunching Pri-Med.com, expanding the product portfolio, and growing the online learning library and site conversions. Prior to joining Pri-Med in 2010, Cristina held marketing roles at IHI, a healthcare quality improvement organization, and Lycos digital media group.
Mindi manages pmiCME's CME/CE programs to ensure compliance with ACCME, AANP, AMA, and other regulatory organizations. She has 20 years of experience in accreditation and event management. Prior to joining Pri-Med, she managed accreditation and the joint providership program at the Academy for Continued Healthcare Learning. She also spent several years with the American Medical Association, managing their CME program, the National CME Task Force Conference and participated in the 2010 update of the AMA PRA Credit System. Mindi is volunteer surveyor for the ACCME, and Past President of the Illinois Alliance for CME. She received her BA from Augustana College (IL) and MBA from DePaul University.
Sara is responsible for leading the planning, development, and implementation of Pri-Med’s educational curriculum, grant, and program strategies. She leads the team responsible for project management and client services for educational activities. Her team is focused on increasing learner engagement, building educational partnerships, and implementing new product opportunities with partners. Sara is responsible for shaping educational strategies and ensure execution with excellence. Prior to joining Pri-Med in 2010, Sara held program management roles in education marketing and technology and has a proven track record demonstrating determination, creativity, and initiative to achieve company goals.
Shannon directs all fiscal functions, including strategizing with the senior management team to ensure optimal utilization of resources in support of the organization’s mission. Shannon’s passion is to promote a culture of high performance, continuous improvement, and commitment to quality. Prior to joining Pri-Med in 2016, Shannon had over 17 years of public accounting experience specializing in a wide industry range with a concentration in banking and finance. He holds a BS in Accounting from Husson University.
John is responsible for identifying, evaluating, and managing new business opportunities and works across the organization to plan, design, and implement innovative business initiatives. Previously, John co-founded Virtual Cove, a technology solution that deploys Immersive Data Visualization for the finance, healthcare, and defense industries. John has been involved in numerous innovative companies creating new markets and new products, including a biotech company which brought in-licensed small-molecule chemotherapy to market. John has an MBA from Columbia Business School in marketing and finance.
Allison is responsible for leading product management, new product development, and go-to-market strategy for Pri-Med’s digital programs. Allison collaborates closely with the sales, technology, and clinical teams to design engaging digital experiences that change clinical practice. Before joining Pri-Med, Allison worked in a variety of sales and marketing positions for The CM Group, PlatformQ Health, and GE/NBC Universal. She earned her bachelor’s in business from Boston College, and her MBA from the Olin School of Management at Babson College.
Eric oversees the management of business operations, including Information Technology and Information Security. He also has overall accountability for the Project Management Office, which is responsible for program/project management, business analysis and quality assurance methodologies and practices for all of the company’s project portfolios. Eric is a senior software program and product management professional with over 20 years of experience. Prior to joining DBC Pri-Med, Eric held various positions in program management, online operations and product management at M|C Communications as well as software product marketing and management roles at Cision. He has a bachelor’s degree from the Isenberg School of Management at the University of Massachusetts at Amherst.
Marlene is responsible for overseeing the Pri-Med sales and service teams. Most recently, as Vice President of Sales Operations, she was responsible for sales compensation and incentive planning, contracting, inventory management, revenue reporting, and client relationships. During her 17 years with Pri-Med, Marlene has focused on sales, sales operations, and managing the conference and exhibition business unit. She has a successful track record of driving revenue growth, managing costs, and building and managing effective teams. Marlene holds a bachelor's degree from Boston College.