Biography

Jeffrey Hertzberg, M.D., M.S., is president of Medformatics, Inc.®, a Minneapolis-based consulting firm specializing in the design, implementation, and selection of healthcare information systems. Hertzberg was a board-certified physician in general internal medicine practice before completing a National Library of Medicine research fellowship and graduate degree in Medical Informatics at the University of Minnesota, where he researched factors leading to successful implementation of information technology among physicians. Since 1994, he has worked largely in the consulting arena, developing disease state management programs, physician profiling systems, and electronic health records for clients ranging in size from Fortune 500 pharmaceutical giants to local and regional healthcare organizations. He has consistently led organizations toward clinically driven analyses of their existing health data, in whatever form is available. Hertzberg also teaches medical informatics at the University of Minnesota Medical School, where he is adjunct assistant professor in the Division of Health Informatics. He is a frequent author on topics related to the medical computer sciences, and has lectured at Harvard Medical School, the Mayo Clinic, and the Kellogg Graduate School of Management, among others.

Read More