Biography

Cheryl’s combined experience in physician practice management and marketing, technology development and implementation and process improvement make her uniquely equipped to help physicians optimize people, process, and technology to achieve success in today’s evolving healthcare environment. Cheryl has particular experience in the practice operations of orthopedics, plastic surgery, allergy, neurosurgery, and ENT, and has functioned as an interim manager for both internists and surgeons. An early adopter of the Internet, she has helped physicians use the Web to strengthen physician-patient relationships and improve practice efficiencies since 1999. She balances analytical and business management skills with an ability to develop marketing and communications tools focused on practice building and the patient perspective. In addition to her work at KarenZupko & Associates, Inc., Cheryl managed the operations, collaboration support team, and ongoing technology enhancements for the Ascension Health Exchange, the online community and innovation sharing portal of Ascension Health. Cheryl also has experience in product and new business development, which allow her to use creative problem-solving to develop services that meet physician and hospital system needs.

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