Influence or Information? Investigating Health Claims in Social Media Advertising

Overview

In this session, we will take a dive into social media advertising claims for some common health-related topics by examining what evidence exists to support these practices so that PCPs can not only understand what patients are seeing online but also have quality resources to share with patients to combat misinformation and support quality primary care.

Learning Objectives

• Understand the scope of health-adjacent advertising through social media
• Discuss the evidence related to some common claims and topics patients may see through social media
• Identify reputable, valuable sources to share with patients to ensure quality information