Ronald Adler has practiced and taught Family Medicine at UMass Medical School for 25 years, all at a resident-training practice serving vulnerable populations. His interests include women’s health, quality improvement, behavioral health integration, shared decision-making, and reduction of waste and harms with an emphasis on avoiding overdiagnosis and overtreatment. His first book, Cancer Screening Decisions: A Patient-Centered Approach, was published in November 2017. Dr. Adler trained as an Improvement Advisor at IHI, in preparation for his role as Director for Primary Care Practice Improvement through the Center for the Advancement of Primary Care at UMass. He created and led improvement initiatives that focused on diabetes, hypertension and CAD, and he has led local and state-wide initiatives to transform practices into Patient-Centered Medical Homes. He currently leads recruitment and engagement activities for the Southern New England Practice Transformation Network, part of the CMS Transforming Clinical Practice Initiative. Dr. Adler is co-founder of Care That Matters, a coalition of health care providers committed to facilitating the provision of health care that improves the lives of patients. Thus far, Care That Matters has focused on quality measures in primary care; in collaboration with DynaMed, they have articulated and are testing a rubric for evaluating quality measures.