As every healthcare professional knows, the best drug is the one the patient will take. So, how do you improve your patient’s compliance and adherence to a treatment regimen? As Dr. Hall will discuss, the key to success is understanding your patient’s “world-view” and how they think about medicine and why many may prefer alternative medicine. He’ll share with you his secret sauce for engaging and motivating patients: clinical storytelling. He’ll even share the five ingredients that make that story convincing and behavior changing.

Gregory L. Hall, MD

Associate Professor of Integrative Medical Sciences, Northeast Ohio Medical University, Rootstown, OH, Associate Professor of Internal Medicine, Northeast Ohio Medical University, Rootstown, OH, Assistant Clinical Professor in Medicine, Case Western Reserve University School of Medicine, Cleveland, OH, Director, Center for African American Health, Research, Education & Policy, Cleveland, OH