Overview

Are your patient outreach efforts getting lost in the noise? This session reveals how combining artificial intelligence with science-backed behavioral nudges can transform patient messaging. Learn how to leverage AI to identify the right patients and use evidence-based communication strategies to increase preventive screenings, complete health maintenance modules, and improve care.

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Learning Objectives

  • Evaluate how artificial intelligence models can effectively stratify primary care panels for targeted population health outreach
  • Identify behavioral "nudges" that optimize EHR communications to increase patient engagement and care gap closures
  • Formulate evidence-based messaging strategies that avoid the "risk paradox" to improve long-term clinical outcomes